The aim of this presentation is to interpret the furry fandom (a subculture centered around anthropomorphic animals and related creative practices) as a contemporary form of animalism, based on research on the identity of this community. The paper also refers to phenomena within the sphere of spirituality, particularly belief systems in which individuals attribute animal characteristics to themselves or identify as animals.
The analysis is based on a narrative literature review grounded in social exchange theory, identifying four key pillars of fandom functioning: trust, commitment, reciprocity, and power relations (Neville & Reicher, 2018; Peacey, 2020). Findings suggest that both online and offline interactions foster a strong, shared identity based on emotional investment, interdependence, and a sense of belonging (Neville & Reicher, 2018; Peacey, 2020).
A central role is played by the fursona, an animal-based, often idealized representation of the self, enabling identity exploration, authentic expression, and personal development. Identification with the fandom and one’s fursona is associated with higher levels of identity integration and psychological well-being. The fandom also functions as a safe space characterized by acceptance, empathy, and non-judgment, supporting trust and self-disclosure.
The presence of therians and otherkin highlights a dimension in which animal identity may be experienced as existential or spiritual. In this context, the fursona may serve as a medium for expressing deeper aspects of the self (Roberts, 2020; Reysen et al., 2023).
As a partially stigmatized community, the fandom fosters strong social bonds, reciprocity, and resilience (Mock et al., 2013; Dunn, 2021). It may therefore be understood as a compensatory mechanism in late modernity, enabling the reconstruction of meaning, belonging, and relationality through shared symbolic practices.